Old Spice | The Witcher

In the olden days people only bathed once a month and there was no deodorant to hide the reek. What a smelly time to be alive! We thought that was kinda funny so we partnered with Netflix’s huge medieval series, The Witcher, to create a campaign all about how the characters were desperate for Old Spice.

We created six new scents inspired by the characters and locations of the Witcher world that fans could win.Three smelled incredible. Three literally made people throw up.

We partnered with Critical Role, a wildly popular Youtube channel obsessed with fantasy and magic to tell everybody about it. Seeing them sniff the gross scents was probably my favourite part of this campaign.

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