Old Spice | The Witcher
In the olden days people only bathed once a month and there was no deodorant to hide the reek. What a smelly time to be alive! We thought that was kinda funny so we partnered with Netflix’s huge medieval series, The Witcher, to create a campaign all about how the characters were desperate for Old Spice.
We created six new scents inspired by the characters and locations of the Witcher world that fans could win.Three smelled incredible. Three literally made people throw up.